Last February there was some talk of blogging being a passing fad. In response to that, Jason Fry
wrote an article on why he believes blogs will continue to be relevant, including that, “corporations will use them for updates and conversations with their own employees or customers.” What a cool and versatile tool. In a world where computers make it possible to live a more isolated life, blogging and other Web 2.0 tools allow individuals and companies and
libraries to reach out and feel comfortable having conversations, enabling people to perhaps be less isolated than they were before computers.
Jason Fry also said in his article that he bets that, “within a couple of years blogging will be a term thrown around loosely -- and sometimes inaccurately -- to describe a style and rhythm of writing, as well as the tools to publish that writing.” That really jumped out at me because just this week we got a piece of bulk mail from our Blue Cross/Blue Shield entitled “
The ‘Blog’ on Teens”. Being so immersed in all things blog these days, I was excited, for once, to see this literature from the insurance company. Maybe it would give me some insight into the group presentation Michelle and Lindsay and I are doing for class.
Alas, when I read The ‘Blog’ on Teens, it turned out to be nothing more than a
pamphlet about teen problems like anorexia, pregnancy, drugs, etc. It was not a blog in any way, shape, or form. There were occasional pictures of teens with computers and computer screens with snippets of Internet slang like, “hate the way I look in jeans. Trying 2 stop eating al2gether but always think’g bout food.”
So, why did the insurance company title their pamphlet “The ‘Blog’ on Teens” when it wasn’t a blog? Was it to appear like they are keeping current? Is the term “the blog” going to be like “the 411”? Or was it as Jason Fry predicted, that people will be using terms like blog and blogging incorrectly?
At any rate, it seems to me that Blue Cross/Blue Shield probably paid some people in marketing a bunch of money to come up with materials that seem current and in step with the times and those people chose to use the term “blog” to achieve that. Libraries can truly be current and in step with the times by having real blogs and using them to market what they have to offer as well as open up another method of communicating with users.